You develop your brand and generate sales-ready leads to your sales team with content marketing.
In addition, you improve the overall results from your other digital marketing activities. The better your content sells your services, the higher conversion rate your website generates leads. Therefore, all other marketing activities are more profitable as well, because traffic that ends up on your website is more likely to turn into leads.
We create new demand by writing about the challenges, needs and hopes of your buying personas, and after that, we talk about how your service can solve them in the best way. This is how we get the interest from those who are not familiar with your company.
All of the content we write is based on your buying personas. When we are familiar with them and their buying processes, we can create content which helps you to convince your buying personas better than your competitors.
By appealing to your buying personas, you collect a customer base that buys from you because of the value you provide. In this way, your brand develops around the values you communicate and which your target group appreciates most.
When your customers buy from you because of the value you provide, they do not have a reason to change the operator if you provide them with continuous value with your service. Customer retention increases and you stay out of the hardest price competition.
89 %
customers start their buying process in search engines
81 %
customers do individual research prior to contacting
These numbers mean that your company’s website should include a lot of content, so that you will be found at the top of the Google search results and so that your customers can get familiar with your services on your website, instead of your competitors’ website.
If buying your product requires consideration, information retrieval and comparing from the customer, content marketing is one of the most effective forms of digital marketing for your company, as your customers do a lot of independent information retrieval before contacting your sales team. If they cannot find the necessary information on your website, they will find it from your competitors.
Content marketing cannot be turned off. If you stop to do any marketing for some reason, your search engine optimized content would still bring you constantly revenue through the years.
None of your customers buy your product or service because of good advertisement, but they do so because of good content.
Your content attracts visitors from the search engines, links with the help of both organic and paid social media advertising.
According to studies, companies that do content marketing have 600% higher number of leads compared to companies that do not do any content marketing at all.
With content marketing we can warm up your leads, from which it is easier to turn these leads into sales, as well as it is less time-consuming.
By appealing to your buying personas, you collect a customer base who buys from you because of the value that you provide. In this way, your brand develops around the value that you provide.
All of the content we write is based on the buying processes of your buying personas. In this way, your marketing is genuinely customer-oriented and it leads your customers’ buying decisions.
When we know your buying persona and the factors that drive their buying processes, we have the perfect resources to write content, which helps to remove barriers from buying, answer questions that your customers consider, and explain as why they should choose you instead of your competitors.
This is important because we cannot change your buying personas’ buying processes, but we can lead the processes to the desired direction with the right kind of content. For that purpose, we have created a content marketing entirety that is based on our MRACE model that we use.
The entirety is called “the evergreen lead generator” (Ikivihreä liidimylly).
The lead generator creates demand for your services, differentiates your brand from your competitors, and generates leads for you, regardless of the channel that the visitors came from.
We create content for you for each phase of your buyer personas’ buying processes. In this way, visitors who are already very close to their buying decision, as well as visitors who have just realized their problem which you can solve, end up on your website.
All of the content will be written in such a way that it always leads the website visitors towards the next content at the next step of the buying process.
For each buying persona, we create their own purchase journeys which lead their buying decisions. Driver is the factor that has the most powerful effect on the buying decision: by doing so, we increase the buyer persona’s willingness toward the driver during the whole purchase journey, when the customer starts to want to achieve the value that you provide, and not only search for the cheapest operator.
In the act phase, we mainly talk about the challenges, needs and hopes your buyer persona has experienced, and how you could solve them with your service. This is extremely important, because this can help you with building confidence between you and your customer from the beginning.
When the customer is in the convert phase, they are very close to making a purchase. The content of the convert phase includes blog posts, identifiable reference stories, case studies, buyer’s guides, as well as sales pages that are written by copywriters. The purpose is to seal the confidence between the customer and company so that the customer will contact you.
The biggest challenge of the sales pages is that they explain the benefit of your service, but they do not drive the customer to act. Our task is to write about the most important service and product pages as attractively as possible so that buying your product or service gets higher in your customers priority list. By doing this, the customer wants to contact you.
The content of the engage phase both educates your customers to use your product better, as well as it provides useful information about your subject. The purpose of content is to engage hard-earned customers with your company because it is notably easier to sell to your current customers than to new ones. In addition, the real growth comes from a high rate of customer retention and a low rate of customer exits.
Carefully created content during the engage phase has another surprising plus: it helps with customer acquisition by increasing confidence in leads and website visitors because they notice that you take care of your current customers by teaching them how to use your product or service.
The goal of content marketing is to increase your brand and generate more leads that are even more willing to buy than before.
Content works like fuel for digital marketing, which is why it improves the result you get from other channels. For example, the number of leads and visitors, conversion rate, browsed pages, as well as exit rates are metrics for this purpose.
We interview you and another specialist for 15-30 minutes about the topic that we are going to write. In addition, we do a background research by getting to know other materials as well as your competitors’ content. In this way, we get a wider picture about your business field, as well as services that you provide.
After writing, we send the text to you so that you can check the content, and after that we do an editing round. In our history, we have yet to face complex texts.
The length of text depends on the context. Blog posts, product- and service pages, as well as articles should be at least 500 words so that they can be visible in Google’s search results.
Downloadable guides and case studies are recommended to be at least 2.000 words, which means around eight pages of text.
There are three ways to develop your brand:
We use the best tools for content marketing.
