The Google Shopping ad clickthrough rate is up to 3 times better than a text ad (Google Ads)
With Google Shopping advertising you can promote your online or brick and mortar store’s products directly in Google’s search results. Shopping ads appear in the Google search results like normal text ads, which is how your potential customers can search, compare and buy your products on Google. The ads will represent the name, image, price, as well as possible star ratings of your product – like in any other online shop.
Therefore, Google Shopping is intended to advertise physical products, which is why it is not suitable for service advertising.
The media budget of Google Shopping will be used in the same way as in Google ads, namely, with the price per click. The click through prices of Shopping ads are at the same level as Ads advertisements.
Globally, 85% of paid traffic coming through Google comes from Shopping ads.
Shopping advertising is extremely effective because even more people who click the ad will make a purchase.
The customer gets information on the search page (image, price, name), so people who are truly interested in your product end up on your online store. Therefore, more visitors are going to make a purchase.
Shopping ads clickthrough rate is even 3 times better than regular ads
A clear product description, price and star rating make a ready-to-buy customer more likely to click on your website, in comparison to reading just a text ad.
Even 8/10 of online store’s paid Google traffic comes from Shopping
According to international research, 85% of Google’s paid traffic of online stores comes from Shopping ads. Only 15% comes from text ads, with that in mind, without Shopping ads you will reach only a fraction of your customers.
Comparing is already done on the search page – so avoid useless clicks
The product image, price and description already tell the customer a lot on the search results page. If the product does not seem to be what the customer wants, the customer is unlikely to click on your online store. This is how you save your advertising budget.
Who’s Google Ads for?
Google Shopping advertising is a goldmine for large online stores, but we also encourage smaller online stores to try it. Google Shopping came to Finland in the beginning of June 2019, and it should be utilized.
By clicking a shopping ad, your customer is directly linked to your website’s product page, where the customer can add the product in their shopping chart. This is how the purchase of the product will be significantly faster.
Google Shopping requires a functional product in the product feed in order to work.
Before starting the campaign, the product feed has to function properly. If you are already conducting dynamic remarketing with Google, your product feed is working. If the product feed still has to be built, we can help you.
There have to be clear product names and descriptions, as well as prices, in the product feed.
You reach interested customers
With Google Shopping you will reach people who are interested in your products or brands that you are selling, which is even more effective because advertising can be accurately targeted with keywords.
You avoid unnecessary costs
Your customers will see the image, name, price, and rating of your product on the Google results front page, and the customer will not click on your website if your product does not match with what they are looking for. This is how you will not pay for useless clicks.
The clickthrough rate is 3 times better
Advertisements appear at the top of the search results page and they are more informative compared to text ads. Therefore, these kind of ads will be clicked more often, making Google Shopping a necessary tool for online store sellers.
Utilize search results shop window
A customer is more likely to make a purchase when they see a product that interests them in the shop window. Google Shopping produces the same effect, but in the Google search results.
What our customers say
“The e-commerce was launched as agreed and sales started to increase from the very first day. We have been very satisfied with the cooperation with SDM.”
Nordic Hair House
Google Shopping according to the MRACE framework
We influence the reach phase of the MRACE model with Google Shopping.
With Shopping advertisements, you get the image, price, name, ratings, and score of your product right straight away. With the help of visuality, the ads differentiate well with the search results page, which is how the customers immediately see what kind of products you offer. This decreases the number of useless clicks and increases the number of the kind of clicks that lead to the purchase of your product.
Reach = Already show your customers on the search results page what kind of product you offer
With Google Shopping advertising and with using different search terms you reach a lot of customers who are willing to buy. If you sell running shoes, your product can be found with the term “blue jogging shoes” or “Asics jogging shoes”. This is how you reach people who are looking for a particular feature of jogging shoes, as well as people who are looking for shoes from a particular brand.
The same mindset applies to any other product as well. This makes Google Shopping one of the most effective online store customer acquisition tools.
Measure = Measure = We measure and develop your advertising continuously
We determine the most important metrics for your online store and with these metrics we already follow the functionality before even one product has sold. Development is based on accurate measuring and the data improves your advertising every week.