LinkedIn marketing is suitable for your company if the average life cycle value of your average sales or customer is relatively high, or if you aim to reach a very precise and limited target group. Advertising on LinkedIn is clearly more expensive than on Instagram or Facebook and it is not unusual for the clicking prices for advertisement to be 6-10 euros. That is why your average life cycle value of your average sales or customer should be reasonable.
You should not only stare at the clicking price, because the leads which are acquired through LinkedIn are of high-quality thanks to the precise targeting. The higher-quality leads take less resources from sales, making them more efficient. That is why you should consider paying extra for the high-quality leads.
LinkedIn is the most suitable for B2B companies. However, we also recommend to use Facebook and Instagram marketing besides LinkedIn because your customers are on Facebook and Instagram simultaneously, even though they are not the most important decision makers.