With LinkedIn marketing you will reach certain decision makers and people, who are relevant for your business.
With LinkedIn marketing you can reach your target groups very precisely. For example, we can target your marketing to:
- working title
- company’s name
- company’s size
- amount of employees
- business field
- or expertise
Thus, advertising will be seen among precise targeted people, making it very effectively.
In addition to generating leads, LinkedIn works as an excellent recruitment channel to find new talents for your company, because we can target your recruitment advertising based on the person’s expertise or working title.
You will generate quality leads
You will reach the desired target group, which means that your sales team does not have to deal with poor-quality leads. There will be more time with the quality leads.
You increase the awareness of your company among your target group
You increase your company’s awareness cost-effectively, as you do not pay for unnecessary views, but you reach just the right people for your business.
LinkedIn supports your other digital channels as well
When we bring quality traffic from LinkedIn to your website, you can benefit from precise targeting in remarketing.
You increase your sales measurably
Your sales get quality leads all the time and they have more time to take care of these leads because of this precise targeting. This will be seen as a direct increase in your closing percentage.
Who is LinkedIn marketing for?
LinkedIn marketing is suitable for your company if the average life cycle value of your average sales or customer is relatively high, or if you aim to reach a very precise and limited target group. Advertising on LinkedIn is clearly more expensive than on Instagram or Facebook and it is not unusual for the clicking prices for advertisement to be 6-10 euros. That is why your average life cycle value of your average sales or customer should be reasonable.
You should not only stare at the clicking price, because the leads which are acquired through LinkedIn are of high-quality thanks to the precise targeting. The higher-quality leads take less resources from sales, making them more efficient. That is why you should consider paying extra for the high-quality leads.
LinkedIn is the most suitable for B2B companies. However, we also recommend to use Facebook and Instagram marketing besides LinkedIn because your customers are on Facebook and Instagram simultaneously, even though they are not the most important decision makers.
Target your marketing hyper precisely
In the best case scenario, we can only target your advertisements to a small number of people, when your advertisements can directly address these people.
Generate quality leads for sales
Thanks to precise targeting, only a limited target group will see your advertisements, when the quality of the leads will be significantly better than usual.
Gather quality lists for remarketing
Precise targeting will also help to increase your awareness among your target group which is the most important for you.
When we direct your desired audience from LinkedIn to your website, we will also target them by remarketing in other social media channels as well, like in Youtube and the Display network. Thus, precise marketing makes remarketing more effective.
LinkedIn marketing according to MRACE framework
With LinkedIn marketing we influence the entire MRACE framework, from reaching the customer to engaging. Social media strategy is the core of LinkedIn marketing. With this strategy we define our buying personas, execute a marketing- and competitor analysis, create content and advertising plans, and identify marketing metrics for each phase of the buying process.
We can build the marketing around your customers with the help of social media strategy, which is helping the customer to do the right buying decisions.
The social media strategy can also be adapted to Facebook and Instagram marketing.
Reach = We will lead your target audience to your website
In the reach phase, we lead people who match to your buying personas to your website. We test different targets and advertisements and measure how they work. Then we can choose the best combinations, and with your help we are going to achieve the best results.
In the advertisements of the reach phase, we talk about the challenges and needs of your customer, how we will get their attention and how they will move to your website.
Act = We turn the visitors into leads
In the act phase, we turn the visitor traffic into leads. With content marketing, we are able to create new purchase paths, leading customers to the desired action, like downloading the guide for example.
Now advertisement has the focus on solving the challenge or needs that the customer has recognized.
Convert = We direct your leads to offer request or contact
In the convert phase, we direct leads to ask for an offer or contact you. In this phase, your target group is already familiar with your company because they have downloaded your guide, taken a free demo, or performed other activities, which is why they have provided you with their contact information as well.
That is why the advertising angle strongly concentrates on directing leads towards an offer request or contact.
Engage = We engage your customers with your company
In the engage phase, we engage your customers who have already bought from you, advertising the necessary content to them, which helps them to better use your product or service. It is also important to continue advertising after the customer has made a purhcase, because real profitability comes from the regular customers.
Measure = We measure everything and develop your advertising based on the data
We measure everything with KPI metrics, which we already defined in the social media strategy. That is how we know from the beginning that the advertising has the right direction. Thanks to measuring we can improve your advertising even better and better all the time.