Our way to operate

MRACE® is a marketing model, which we use to lead our customer marketing.

The model consists of the basic elements of marketing: Reach, Act, Convert, Engage and Measure, so it can be adapted for both B2B and B2C companies of any size.

MRACE® is an enhanced version of the RACE model, which is one of the most used marketing models worldwide. We also wanted to bring a measurement framework into the model, because only by measuring we can develop our work today as well as in the long run.

This formed MRACE®.

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We packed our model into a book

The MRACE book serves as a basis for all cooperations with our customers. We share the book with our customers once the cooperation has begun, so we can benefit from its effectivity on both sides.

Turning visitors into leads, leads into customers, customers into regulars.


Why does marketing need a model?

How many different channels are you currently using for marketing? Are they all taking you towards the same goal? If the results of marketing are failing, what point, or aspect of marketing will you fix? And what phase should you evolve, so that you will get the result improvements?

The above-mentioned questions are easy to answer when the marketing has a model.

The marketing model creates a base for the development of marketing and sales, it makes marketing customer-oriented, and ensures that goals of different channels are congruent.

Structures to increase sales and demand are lacking without a marketing model.

You will get a marketing team for your use – not only one specialist

Even if you can throw javelin for 90 meters, you will not get through to the qualifiers in discus throw. The same principle applies in marketing. One specialist cannot control all marketing channels at the highest level of professionality.

That is why our specialists concentrate on becoming the best in only one channel of their choice. In this way, we can provide our customers a marketing team, which consists of real specialists in each channel. We do not believe that our customers could get a competitive advantage in markets only with one specialist, who knows little about everything.

Based on our own experience we know that our customers will get a competitive advantage with the team, which consists of specialists managingtheir own channels to perfection.

The MRACE® model combines over 35 specialists’ know-how into one entirety, which provides your company with all the necessary resources for making your digital marketing a success.


If you want better results with your marketing, send us a message and we will contact you as soon as possible. You have an opportunity to talk more about the needs of your company and we will start to create solutions together.

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