Our way to operate
MRACE® is a marketing model, which we use to lead our customer marketing.
The model consists of the basic elements of marketing: Reach, Act, Convert, Engage and Measure, so it can be adapted for both B2B and B2C companies of any size.
MRACE® is an enhanced version of the RACE model, which is one of the most used marketing models worldwide. We also wanted to bring a measurement framework into the model, because only by measuring we can develop our work today as well as in the long run.
This formed MRACE®.
We packed our model into a book
The MRACE book serves as a basis for all cooperations with our customers. We share the book with our customers once the cooperation has begun, so we can benefit from its effectivity on both sides.