Our way to operate
MRACE is a marketing model, which we use to lead our customer marketing.
The model consists of the basic elements of marketing: Reach, Act, Convert, Engage and Measure, so it can be adapted for both B2B and B2C companies of any size.
MRACE is an enhanced version of the RACE model, which is one of the most used marketing models worldwide. We also wanted to bring a measurement framework into the model, because only by measuring we can develop our work today as well as in the long run.
This formed MRACE.
We packed our model into a book
The MRACE book serves as a basis for all cooperations with our customers. We share the book with our customers once the cooperation has begun, so we can benefit from its effectivity on both sides.