Trust is one of the most important things woch has an influence on the customer’s buying decision. If the customer doesn’t trust you, he or she will not make a purchase. One of the most effective ways to increase the trust is a convincing and coherent look which the customer can recognise in your advertisements, downloadable materials, offers, and website. A unified look creates the feeling of familiarity which increases trust.
If your visual look is not unified, it is the same as a restaurant which seems Chinese on the outside, Italian on the inside, and the menu consists of hamburgers. When your visual look is unified both in your advertising and on your website, you provide a clearer picture of your company and you communicate a unique competitive advantage.
Therefore visual design enhances all other marketing activities significantly. Here are some examples.
Content and visuality go hand in hand. You create a strong image of your company, as well your product or service, when content and visuality support each other and communicate the same themes. Contradictions confuse your customers.
With visuality you can add clarity and user-friendliness to your website, which makes your customers stay longer on your website and get them more acquainted with your company and services. As an example, using recognisable icons and clarifying navigation gets the customer to further browse your website.
With visual elements you can lead the customer to do the desired actions. One very simple example is that changing the colour of your landing page’s most important button to make it more recognisable, the customer will be more likely to click it.
Google Display and social media marketing
By maintaining the same visual look in different channels, you improve the recognition of your business. This is how the customer learns to recognise your company in their social media newsfeed or on a banner advertisement on a sports website. It especially improves the advertising result in the long run.