Instagram marketing creates new growth opportunities regardless of the size or business industry of your company. With the help of paid Instagram advertising we have sold ERP systems with profit, from which the value is around ten thousand euros, as well as e-commerce products, from which the value is only a couple of euros. Instagram is suitable for both B2B and B2C companies.
We have sold our customers products and services with over ten million of euros in social media. A great amount of that was achieved with Instagram.
Instagram is not only a channel for the youth anymore, while the biggest growth occurs among the 50+.
Instagram marketing is based on three main pillars: defining the buyer personas, creating attractive advertisements, and precise targeting of advertisements. If any of these pillars is missing, your advertising is not even close to being as effective as it could be with systematic marketing.
We only do paid advertisement on Instagram because you will get the best results with it. We do not maintain or update your Instagram page because it is more like a tool for your brand and employer communication. That is why we do not recommend outsourcing the updating of images on your Instagram page to third parties, but you should rather do it by yourselves.
We reach your target audience with the help of Instagram’s artificial intelligence targeting. We can target your advertising in thousands of different ways, like reaching engineers, business decision makers, or people who are interested in a particular car brand.
Instagram is an effective channel to generate leads because we can target the advertisement precisely. When we talk about the needs and problems of your target group, we get them interested in what you want to say, and after that we can lead them to download your guide, for instance.
Over the last three years we have done deals with tens of millions of euros. Instagram has brought many B2B companies much better results than LinkedIn advertising because people spend more time on Instagram, even though LinkedIn is by no means a poor channel.
Instagram and Facebook advertising will be executed through the same control panel. When we do the Instagram advertisement, advertising will automatically appear in Facebook, as well as the other way around. Based on the results, we will decide which channel should have more budget to get the best results from your advertising.
Although your main target group consists of the CEOs of large companies, most of them use Instagram. When we create a message of their interests to their homepage with precise targeted marketing, they will click on your site or download your guide, whether they are at work, on the train, on their own couch, at the airport, or on holiday.
You will get the message that you want in front of your target group regardless of time and place. What could be better advertising?
With Instagram we target your advertisement to the desired group. In the best case scenario you will reach people who are willing to buy ahead of your competitors, which means that the deal is very close.
We also target your advertisement to a colder audience, who benefit from your product or service, but who are not aware of its existence yet. In this way, you create growth through an entirely new target groups.
On Instagram a lead is constantly one click and five seconds away. For example, when we advertise your downloadable buyer’s guide to your potential customers, they will turn into leads when they redirect to your website and write an email for downloading the guide.
Instagram’s analytics is partly the same as on Facebook. With its help you can constantly follow the results Instagram has brought to your company. Our task is to develop your advertising every week better and better based on the available data.
Our cooperation has progressed from campaigns to the implementation of the entire website of Point S Suomi, continuous content creation and determined campaigning. The results have been excellently realized at the level of our retail across Finland!
Marko Saarenpää, Country manager, Point S Suomi
With Instagram marketing we have an influence on the overall MRACE framework because you reach your customers through Instagram (Reach), get them to act (Act), generate them into leads and make deals (Convert), and also get them engaged with your company by remarketing (Engage).
The core of Instagram marketing is always social media strategy. With the strategy we strongly concentrate on four areas: 1) we analyze your current situation, business field and competitors, 2) we define your buyer personas, 3) we create content and advertisement plans to each buyer persona and 4) we define specific metrics for each phase of purchase journey.
The strategy helps us to build your advertising around the purchase journey of your buyer personas, when the advertising will genuinely be customer-oriented rather than a sales speech which only concentrates on your product.
Only one strategy works on Instagram, Facebook, as well in LinkedIn. When you start with Instagram marketing, advertising will automatically appear in Facebook, as well as the other way around. Our task is to interpret the data and adjust the budget depending on the results.
In the reach phase our only goal is to target your advertising to people, who are interested in your product or service, with the help of your buyer personas. In the advertisements of the reach phase we talk about the needs, as well as hopes and problems, when we get their attention. After that, we start to tell how you can solve the problems of your target group and lead them from the advertisement to your website.
We only directly advertise your product or service to the target groups who already kneww about it beforehand.
When a potential customer visits your website, we want to turn the customer into a lead as soon as possible. For acquiring leads you need a lot of content in your website: blogs, reference stories, and downloadable content. The content creates a purchase journey, which turns the visitor into a lead by downloading a buyer’s guide, for instance.
The advertising key factors of the act phase are still very strongly connected with solving the needs and challenges of your customers.
If the person has visited your website or downloaded the guide, we will add this person to the remarketing list. With the remarketing we guide, leads ask for an offer or they contact you because they have shown an interest in your company by reacting to the advertisement in the reach and act phases.
In the engage phase, we engage your customers with your company because your profitability will get better through a high customer retention and you can invest more in customer acquisition. This will create a positive snowball effect.
We define our own metrics for each phase of the purchase journey. We follow them weekly and develop your advertising, like targeting, advertising messages, and budgeting based on these results.
Our goal is to improve your advertising every week.
