Our way to operate

MRACE® is a marketing model, which we use to lead our customer marketing.

The model consists of the basic elements of marketing: Reach, Act, Convert, Engage and Measure, so it can be adapted for both B2B and B2C companies of any size.

MRACE® is an enhanced version of the RACE model, which is one of the most used marketing models worldwide. We also wanted to bring a measurement framework into the model, because only by measuring we can develop our work today as well as in the long run.

This formed MRACE®.

We packed our model into a book

The MRACE book serves as a basis for all cooperations with our customers. We share the book with our customers once the cooperation has begun, so we can benefit from its effectivity on both sides.

Turning visitors into leads, leads into customers, customers into regulars.

Reach= We will make sure that your target group finds you and direct a relevant visitor flow to your website.

The customer’s purchase process starts with identifying a need or an interest. We will bring the right message to your potential customers, so that it will attract interest, or that they will instantly see a solution for their problem.

The most productive ways to reach the target group

Act = We will turn the visitor flow into leads by creating content, which supports the buying personas’ buying processes.

Before the purchase decision, customers will do independent research. This is why we create purchase funnels for your website, which will be built entirely to support your customers’ buying process. In this way, we can remove obstacles and lead potential customer towards to desired action, thus, generating them into leads.

The most productive waysto generate leads

Convert = We support the sales process and the conversion of leads into sales in different channels, whether the sales process lasts for a day or for years.

We also support the conversion of leads into sales, after the seller has been in contact with the lead. As an example, we will push references in their newsfeed and create sales funnels for the SQL leads with the help of marketing automation.

The most productive ways to generate leads

Engage = We engage your customers with your company and turn them into regular customers, as well as advocates, to ensure real and natural growth.

We engage hard-earned customers through timely marketing automation, content marketing that serves your customer and social media marketing funnels. The more customers we can turn into regular customers, the more resources we can put into customer acquisition, which gives you a competitive advantage in Reach phase.

The most productive ways to generate leads

Measure = We measure everything so that we can develop marketing with the right activities at the right time.

We define our own KPI metrics for each phase and channel. We track the realization of the KPI metrics by using the MRACE® dashboard. The dashboard controls the use of resources based on the data, allowing us to identify and reinforce the weakest links in your marketing. In this way, the marketing evolves continuously and it will not be a separate activity.

Why does marketing need a model?

How many different channels are you currently using for marketing? Are they all taking you towards the same goal? If the results of marketing are failing, what point, or aspect of marketing will you fix? And what phase should you evolve, so that you will get the result improvements?

The above-mentioned questions are easy to answer when the marketing has a model.

MRACE® drives to action

MRACE® visualizes your entire marketing in one picture when it is easier to control. When we notice a challenge in marketing, it does not raise questions, but instead starts actions.

MRACE makes your marketing customer-oriented

With MRACE®, we build your marketing around your buying personas and buying processes. We cannot change their buying processes, but we can support and lead it towards to the way we desire.

MRACE makes your marketing customer-oriented

With MRACE, we build your marketing around your buying personas and buying processes. We cannot change their buying processes, but we can support and lead it towards to the way we desire.

MRACE® turns marketing into data-driven marketing

We create our own KPI metrics for each phase of the MRACE® model and for each channel. Only by measuring we can take the right actions for marketing development.

MRACE® integrates with any company and any strategy

The MRACE® model is so straightforward that it is suitable for marketing for any business, as well as it supports the goals of any business.

MRACE integrates with any company and any strategy

The MRACE model is so straightforward that it is suitable for marketing for any business, as well as it supports the goals of any business.

MRACE® simplifies marketing management

The model guides tactical implementation of marketing. It connects different channels, prevents silo mentality, and enables marketing management in the desired direction. In this way, marketing has a focus on the right matters, and the focus falls into thousands of funny-sounding SaaS services.

The marketing model creates a base for the development of marketing and sales, it makes marketing customer-oriented, and ensures that goals of different channels are congruent.

Structures to increase sales and demand are lacking without a marketing model.

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You will get a marketing team for your use – not only one specialist

Even if you can throw javelin for 90 meters, you will not get through to the qualifiers in discus throw. The same principle applies in marketing. One specialist cannot control all marketing channels at the highest level of professionality.

That is why our specialists concentrate on becoming the best in only one channel of their choice. In this way, we can provide our customers a marketing team, which consists of real specialists in each channel. We do not believe that our customers could get a competitive advantage in markets only with one specialist, who knows little about everything.

Based on our own experience we know that our customers will get a competitive advantage with the team, which consists of specialists managingtheir own channels to perfection.

The MRACE® model combines over 35 specialists’ know-how into one entirety, which provides your company with all the necessary resources for making your digital marketing a success.

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us

If you want better results with your marketing, send us a message and we will contact you as soon as possible. You have an opportunity to talk more about the needs of your company and we will start to create solutions together.