With conversion optimization you will get more sales through your website, which improves your marketing profitability. With better profitability you can invest more money in customer acquisition which will cause a positive snowball effect.
Improving your website’s conversion rate will more likely turn the website visitor into your customer, it does not matter from which channel they came from.
We remove all buying barriers from your website by collecting user data and analyzing the behavior of website visitors. We will do visitor recordings which reveal at which point the buying process was interrupted and what caused it.
When we measure and analyze the behavior of visitors, we will find out what they are really looking for on your website. Based on that, you will get clear development suggestions, as to how you should improve your website so that visitors will better find what they are looking for and so that they stay longer in your website.
If your website conversion rate is 1% right now and we succeed to increase it to 2%, your marketing is going to double. Even small changes can lead to significant results: when you have more leads, sales are going to have better results and the salespersons engages stronger with your company.
The ultimate goal of conversion optimization is always to bring you more euros through your website. The better your website generates leads, offer requests and deals, the more you are going to make money with your website.
Your website is the core of your digital marketing. The better it responds to the needs of your customers, the better your entire marketing works.
If you want to double the result of your marketing, you can either:
a) Drive twice as many visitors to your website in every month and year
b) Double your conversion rate from 1% to 2%, for example
The second option is conversion optimization and it produces more permanent results with less investments.
Your website exists because of your customers, which is why we completely focus on your customers in conversation optimization. We want to understand what they are looking for and which things convince them to contact you, and what drives them away from your website. We focus on these themes because in this way, the repairing actions of your website will be done in the customer’s point of view.
Doing conversion optimization does not require something being seriously wrong on your website. With small changes we can perform miracles even on a good website. If we improve the four phases of the buying process by only 20% on your website, the result will double, so it will increase over 100%. If the euro that was invested in your marketing used to bring in 2€, it will bring in 4€ now.
We use analytics and visitor recordings to find out how the visitors browse your website and what kind of things seem to be the buying barriers for them. The visitor recordings show us for example, if filling out a long request form feels too laborious to your customers.
20 % of your website’s subpages bring 80% of the overall result. We figure out what these pages are and lead your customers to move to these pages often.
We will increase the conversion rate of your most significant landing pages by making them clearer, more attractive, as well as easier to use. We have improved the conversion rates of single landing pages through small changes by 167%, which means that we have more than doubled the number of leads.
The more better leads you get, the more deals you will make. If you maintain an online store, the conversion optimization will directly increase the deals instead of the leads.
Conversion optimization has an influence on the MRACE frameworks’ act and convert phases. In the act phase, we make it easier for the customer to navigate in your website and in the convert phase, we remove the buying barriers from your website.
At the beginning of the project, we will figure out what the biggest pain points of your website are and how we can improve the overall customer experience. Therefore, we do a comprehensive audition to your website to collect quantitative and qualitative information about the actions of your website visitors. As a result, you will get a strategy where we will present concrete development suggestions about how the usability of your website could be improved, as well as what kind of content and technical challenges we have found.
When you buy something from a store you have to find the product you are looking for as well as the checkout so that you can pay. If finding the product is difficult or impossible and if you accept cash only, making a purchase will be very unlikely.
In the same way, your customers will go through a certain path on your website before they turn into leads. The more straightforward this path is and the easier it is to follow, the more likely it is for you to get leads. Therefore, we focus on turning your website’s visitors into leads as easy and quick as possible in the act phase.
However, it is important to understand that if these improvements will not be done, they will slow down all of your marketing activities. Your website is the core of digital marketing, which also receives the traffic from other marketing channels, like TV, radio, or print. If the website does not work as desired, a big part of the sales potential is wasted.
At first we make hypotheses about how we can develop the challenges we have found before. After this, we test the hypothesis with cooperation of your website developers and measure their impact. We make a report on the change and we reflect on how you should operate based on the results in similar kind of situations in the future.
In this way, your customers’ purchase journeys will improve when as many visitors as possible will turn into paying customer.
