of users of marketing automation reported that automation is a “very important” part of the totality of digital marketing
of marketers reported that saving time is one of the most important benefits of marketing automation
Marketing automation is not only about sending automated emails. The biggest part of marketing automation consists of internal automation that is not visible to your customers. The automation segments your leads, evaluates them, and elevates the hottest leads to the top of your sales’ call list. It saves you time, makes marketing more personalized, and therefore, it also improves the customer experience.
The most important thing is that marketing automation brings all your generated leads from different channels together. This is how your marketing stays controlled, measurable and unified, whether the lead was generated through Facebook, Google, or a recommendation.