Most of our buying decisions are emotional. Without emotion there wouldn’t be any interest in buying. Using video allows to tell you about your service or product more precisely in a way that evokes emotions.
With video you can get your customer’s attention, entice them to visit your website, and teach the customer how your product or service works. Video marketing is one of the best ways to stand out from the company’s competitors.
With using a video you can bring out the human side of your service or product. The video can evoke emotions in just a few seconds. Your story can be touching, educational, or funny. Often the emotional imprint will stay better in the minds of your customers than the information itself. By evoking emotions you arise your customer’s willingness to buy.
Trust is an extremely important part of doing business. A company video gives you face and brings you closer to your potential customers. In the video we can share our existing customers experiences in a reliable form. Additionally, we can introduce your brand through an influencer or athlete, for example.
The popularity of videos increases all the time. According to surveys, most consumers would like to see more video content of their favourite brands. Similarly when business decision makers get to know new services, they will more likely choose an introduction video rather than an article. When you produce your videos, you provide your customers with content that they enjoy.
The video content can be split in different social media channels. We can use the same video material and bring content to your website, as well in Facebook, Instagram, and YouTube advertising. If your product is an expertise service, it could also be advertised in LinkedIn by video. Videos can be used in many ways to complete the marketing for your company.
Video marketing is an excellent way to stand out from your competitors.
In addition, some people like to watch videos, some listen to podcasts and some read. When you provide your customers with a possibility to enjoy content in the form they want, you have an advantage over your competitors that communicate unilaterally.
With video marketing you enhance your company’s visibility as well. After Google, YouTube is the second popular search engine. People still research even more varied information in YouTube.
YouTube videos pop up to Google’s front page. With video, the position of the front page is much easier to earn than with textual content, because most of the keywords are not that competitive in videos yet.
Videos will catch your audience’s attention and direct them to your website. By increasing the number of traffic we create more opportunities to make deals.
You can use videos like a filter that separate potential customers from mass. You can also launch or advertise material that demand the customer to leave their contact information when they download it.
In the video you introduce your product or service so spectacularly that your customers find it mouth-watering. Buying decision are essentially always based on emotions and a video is emotional media.
We do not only talk about your actions, but we show them. When a customer can see with their own eyes what is happening behind the scenes – who is working in your company, who your customers are, and how you work together – it is easy to trust you, even if you have never met before.
Modern online video marketing can be targeted, and its results can be measured precisely. Even if we cannot change the customer’s buying process, we can try to understand and benefit from it.
We always plan your video marketing according to your customer’s purchase journey. When we know who we want to reach, and at what point of the customer’s purchase journey we want to achieve the operations, we can plan the appropriate video content.
We can awake the customer’s attention, remove barriers to buy, answer questions that concerns them, teach them how to use your product or services even better, and argument as to why they should be your customers. With the videos we can give a sneak peek into your organisation’s culture and show why they should employ you for work.
In the reach phase, videos will be used in paid advertising and they strive to get traffic to your website. Practically, we aim to get the viewer’s attention and for them to click on the advertising link.
In this reach phase, the video is brief and short. It must convince the viewer in just a few seconds that they should watch the video until the end and click on the link.
Above all, we aim to get the customer’s attention through visuals, as videos will automatically start without sound on most channels. That is why it is essential that videos are also clearly subtitled.
In the act phase, the most important task of videos is to get the viewers engaged with the service, product or brand, and turn the viewer into a lead. In this phase, videos will often be used as embedded on a landing page or as a part of paid advertising.
On the landing page, the effectivity of a video can be measured through the numbers of downloads of specific publication (guide, white-paper, digital magazine), when you get leads from your audience. In advertising, the effectivity of video can be measured with the percentage of views. This especially works for longer and several minutes lasting videos.
For example it is possible to target the follow-up actions in Facebook for your audience that has viewed between 50 and 75 percentage of your video. An audience that has viewed several minutes of your video is more likely to be interested in your product, service or brand – which makes them potential customers for you.
In the convert phase, the most important task of videos is to turn the viewer into a buying customer. It is essential in these videos that the call-to-action becomes crystal clear for the customer, and that the videos evoke trust.
You can use a convert video in your marketing or landing page. When we sell a simple consumption product to a large audience (toothpaste, soft drink), videos should be brief and short, around 10-30 seconds. When we sell a special product to an enlightened audience (camera package, air heat pump, education), there should be enough subject matter so that it will convince the audience.
With the videos of the engage phase, customer retention can be improved by teaching the customer how to either use your product or your service better. You can also do additional sales by providing information for existing customers about the new product. It is needless to say that the videos, which educate about how to use the product or the service, also work for content marketing for new customers.
The videos of the engage phase will be completely planned through the needs of the company. Those can be used in blogs, email marketing, advertising, or even in your company’s own customer portal.
The results of video marketing in digital channels are clearly verifiable. How many people clicked the link and how much did one click cost? How many downloaded the material and how much did one lead cost? How many sales did your campaign bring in euros vs. how much did you invest?
All these questions can be answered with modern, high-quality produced video marketing.
Video marketing consists of many aspects, which is why it often raises questions. Here you can find some of the most common questions.
An understanding of your business field, sales process, and customers is based on in-depth groundwork. All of our customerships begin with a starting interview. We survey your company’s goals, distribution channels, and audiences. We go through which feelings we want to evoke from the audience and what the cornerstones are of your communication.
Based on the starting interview we develop a production plan and script. We go through the plan before we start the filming itself. Video marketing is always teamwork.
Only one right time duration of a video does not exist. The right time duration totally depends on the context: the phase of purchase journey, target audience, content, as well as distribution channels. Contrary to popular belief, long videos also work well in video marketing.
The rule of thumb could be that it is recommended to have several different videos which have different time durations from the same material and then let the data show which time duration is the best. Therefore, we always make at least two videos for our customers: a long and a short version.
