The Google Display-network is the largest display network, reaching over 90% of internet users. Display advertising has developed in recognising characters and personalising ads. That is why you can reach customers at any point of the purchase process, whether they are cold or warm leads.
Display networks click pricing is cheap compared to search network, which makes it an affordable way to advertise. Our Display-marketing provides sales, not just clicks.
The display-network reaches over 90% of internet users, so with the right targeting we can reach your potential clients at a very affordable price.
Display ads can be targeted at e.g. the customer’s age, gender, residence, interests, online behaviour and hundreds of other targeting methods.
With remarketing, we can show your ads to a customer contemplating between you and your competitor. We can also produce references, which allows you to get an edge over the competitors.
When you are well known, it creates trust with the buyer. Display-advertisements with a concurrent look makes your brand more known in your customer group.
Display enables us to achieve both cold and warm leads to our website.
If a buyer has visited your site but has not been converted, we can return them through remarketing.
Focusing on these warm leads produces you the best results. After having success with warm leads, we expand to all leads.
By personalising ads, we can attract just the right visitors for our website.
Display ads can be targeted at e.g. the customer’s age, gender, residence, interests, online behaviour and hundreds of other targeting methods.
We can target a certain person with a certain action, and show them a personalised ad. There can be thousands of concentrations, which can be very precise.
Precise personalisation enables new customer acquisition from cold audiences.
You can effect the purchase decision after the customer has asked for an offer. We can advertise references and guide them towards the information about the purchase.
You can select to advertise only after a certain action on your website. As an example, a free 15 minute consultation should only be advertised to people that have already downloaded a guide.
Our cooperation has progressed from campaigns to the implementation of the entire website of Point S Suomi, continuous content creation and determined campaigning. The results have been excellently realized at the level of our retail across Finland!
Marko Saarenpää, Country Manager, Point S Suomi
We started our cooperation with keyword search and based on that, SDM built our Ads, as well as YouTube advertising. In addition, we have got a lot of help for analyzing the data and the results of Google Analytics. When someone targets and develops advertising continuously, results increase steadily and the results will be better with the same budget.
During a year, the number of offer requests has increased by 64.7%, the number of leads by 44%, and the number of calls from the search results directly by 36.2%.
Mari Oksanen, Content Manager, Paytrail Oyj
All in all, the cooperation has been great. I recommend Suomen Digimarkkinointi all the time, as they are great people, both their personas as well as their know-how.
They have a sales-first view on marketing, backed with data, and gave us recommendations to develop our marketing.
Matti Perkkiö, Chief Marketing & Digital Officer, LämpöYkkönen
Google Display advertising affects the reach and convert phases. The reach phase awakens new interest towards the product and in the convert phase, the interest is returned with remarketing.
This is how you achieve sales and views instead of only clicks.
We aim to draw interest by discussing the needs and issues in ads. When you recognise yourself, you click and go to the landing page. This is how the purchase process begins, and the customer will start a more detailed information search.
Warmer leads convert by learning more about your services, your unique competitive advantages, as well as your references. This is how the customer is more likely to choose you as their partner than your competitor.
We collect a remarketing list from the beginning of the advertising campaign. This is how you will make your ads visible to all the people who have visited your website.
The aim is to guide the customer up to the point of the offer request. Remarketing makes this cost effective.
We constantly develop our Display-ads to be more efficient by collecting and analysing data. For the best results, we A/B test our marketing and try out different target groups with different landing pages.
We’ve done SEO for nearly ten years and created many successful optimization strategies. Our strategies build around great content and technical changes.
SEO is constantly changing, and we are following the changes on a daily basis. We are hungry to try out new things in action.
Our principle is to act as Google advices. We won’t compromise our clients SEO views by breaking Google’s rules. Our reports are produced in time and with precision.
We offer proven and effective search engine optimisation in Finland, and help you reach you customers.
