YouTube is the second most popular website and the second biggest search engine in the world. YouTube videos are watched more than videos in Facebook and Netflix combined, which is why you can be sure that YouTube advertising reaches the desired target group with the correct view volumes as well as accurate audience targeting – even at a low price.
With YouTube marketing you create new interests, generate new leads as well as customers, and develop your brand.
YouTube advertising can be targeted to certain target groups based on their interests, age, location or even life events. For example, advertisement can be only shown to people who have just established a company.
In comparison to communicating through just text or images, video is a good tool to communicate in an unforgettable and different way. Thus, always use video instead of using just text and images.
A YouTube video should draw the customer’s interest during the first seconds. On Youtube, it can take a while and during that time, the interest of the customer is easy to get as long as the video is good and the alignments are right.
Customers’ buying processes are not linear, but they visit and exit your website before contacting you. With remarketing, you ensure that your company stays in the minds of your potential customers and the buying process will not be interrupted.
People watch more YouTube videos than Netflix and Facebook videos combined. In addition, YouTube is owned by Google, which is why YouTube videos are more often shown in the Google’s top search results. Therefore, you will certainly reach your target group, making it already a significant reason to start YouTube advertising.
Your company will benefit from YouTube advertising in three ways.
With remarketing, we strongly engage your customers with your brand and keep you in the minds of the audience who are still considering their purchase decisions. Data that we get through YouTube advertising can also be combined with Display advertising, and your overall marketing activities will become even more seamless. Certain display advertising can be shown to people who have watched certain YouTube advertisement.
YouTube advertisements will be shown only one at the time, so that you can tell your customer exactly what you want the customer to know. What kind of elevator speech will earn your customer’s attention so that they will watch the video until the end?
A YouTube video alone seldomly brings results. Therefore, the customer should be led from advertisement to the website, which leads the customer to take the next steps. If your website and its content do not work and the customer do not take the desired steps, advertising will not bring results.
You only pay when the viewer watches 30 seconds of your video (or the whole video if it lasts under 30 seconds) or when the viewer uses the link in your video and redirects to your website. If the above-mentioned terms will not be realized, showing the advertisement will occur for free.
When you use video series in large campaigns, your advertising will genuinely turn into storytelling. A potential customer will not see the next video until they have watched the previous video until the end.
We started our cooperation with keyword search and based on that, SDM built our Ads as well as YouTube advertising. In addition, they have helped us a lot with analyzing the data and results of Google Analytics. When someone focuses and continuously develops advertising, the results increase steadily and the results will be better with the same budget.
During a year, the number of offer requests has increased by 64,7%, the number of leads by 44%, and the number of calls from the search results directly by 36,2%.
Mari Oksanen, Content Manager, Paytrail Oyj
YouTube advertising affects the Reach and Convert phases of the MRACE framework, because with YouTube you create new interest in new target groups (Reach), and with remarketing you can direct warm audiences toward conversion (Convert).
We recommend starting advertising with warm audiences because the results from them are better, almost without exception. Warm audiences can be people who have visited your website, downloaded a guide, reacted to your advertising, or asked for an offer.
When advertising is already profitable with warm audiences, you should start to scale it to cold audiences so that you can create new demand and collect a new customer base.
Therefore, YouTube advertising is a systematic entirety, which should be systematically built.
In the reach phase, you create new interest and reach your potential customers with videos which focus on the needs, hopes, and problems of your customer. In this way, you get your customer’s attention so you can tell how your company can solve their needs or problems. You can also use a product video which focuses on the solution and the provided benefit.
A video does not have to only focus on a product or a service, but also generates leads by advertising an interesting guide, reference story, or offer a free demo, after the customer agrees to give out their contact information.
In the Convert phase, the video must have a clear offer and a pressure to buy now. The following talks about the importance of YouTube advertising. According to studies, an advertiser who utilizes both YouTube and search network advertising (Google Ads) at the same time, has a three percent higher conversion rate than an advertiser who only utilizes search network advertising.
That difference between the conversion rates has a clear impact on your business. The higher your conversion rate, the more you can pay for customer acquisition, which creates a positive snow ball effect.
YouTube advertising is a continuous process. We collect data, draw conclusions, and test alignments, as well as different landing pages. Based on the results, we remove actions that are not profitable and invest in activities that bring results.
In this way, advertising can be developed to be more cost-effective.
We have worked with search engine optimization for ten years and based on that, we have developed successful optimization strategies. Our optimization strategies are based on outstanding content- and technical changes of the website. In this way, we ensure that search engine visibility will also last after the campaign.
Search engine optimization is constantly changing, and we follow its development closely daily. We are hungry to test different kind of theories and we want to stay at the top of development.
Our principle is to work according to Google’s recommendations. Therefore, we do not risk the search engine visibility of our customers by breaking Google’s rules. We produce our reports exact and at the right time. With similar accuracy, we also produce trackable results, so you can see exactly where you spend your money and what you get from it.
It is proven that we provide profitable search engine optimization in Finland. We are happy to help you with reaching your customers and developing your marketing.
