You should read this book if you identify yourself from one of the four points.
#1 The book is written for you if you work daily with marketing or sales – whether your tasks are management or practical work.
#2 The book is written for you if you want a better understanding of how marketing helps a company reach its business goals.
#3 The book is written for you if you realize that your customers’ behavior is constantly changing, their level of demand is constantly increasing, your competitors are constantly reacting to your marketing, and standing out is getting more complex. Still, your opportunities to respond to these challenges with correctly done marketing are now better than ever.
#4 The book is written for you if you understand the importance of marketing as a driver of company growth. We know you understand this because otherwise, you wouldn’t be on this page. Therefore, this book is written just for you.