Instagram-marketing

Instagram marketing creates new growth opportunities regardless of the size or business industry of your company. With the help of paid Instagram advertising we have sold ERP systems with profit, from which the value is around ten thousand euros, as well as e-commerce products, from which the value is only a couple of euros. Instagram is suitable for both B2B and B2C companies.

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Instagram marketing creates newgrowth opportunities for your B2B or B2C company

We have sold our customers products and services with over ten million of euros in social media. A great amount of that was achieved with Instagram.

Instagram is not only a channel for the youth anymore, while the biggest growth occurs among the 50+.

Instagram marketing is based on three main pillars: defining the buyer personas, creating attractive advertisements, and precise targeting of advertisements. If any of these pillars is missing, your advertising is not even close to being as effective as it could be with systematic marketing.

We only do paid advertisement on Instagram because you will get the best results with it. We do not maintain or update your Instagram page because it is more like a tool for your brand and employer communication. That is why we do not recommend outsourcing the updating of images on your Instagram page to third parties, but you should rather do it by yourselves.

Why should you invest in Instagram marketing?

Although your main target group consists of the CEOs of large companies, most of them use Instagram. When we create a message of their interests to their homepage with precise targeted marketing, they will click on your site or download your guide, whether they are at work, on the train, on their own couch, at the airport, or on holiday.

You will get the message that you want in front of your target group regardless of time and place. What could be better advertising?

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With Instagram we target your advertisement to the desired group. In the best case scenario you will reach people who are willing to buy ahead of your competitors, which means that the deal is very close.

We also target your advertisement to a colder audience, who benefit from your product or service, but who are not aware of its existence yet. In this way, you create growth through an entirely new target groups.

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What do our customers say

Our cooperation has progressed from campaigns to the implementation of the entire website of Point S Suomi, continuous content creation and determined campaigning. The results have been excellently realized at the level of our retail across Finland!

Marko Saarenpää, Country manager, Point S Suomi

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Instagram marketing according to the MRACE framework

With Instagram marketing we have an influence on the overall MRACE framework because you reach your customers through Instagram (Reach), get them to act (Act), generate them into leads and make deals (Convert), and also get them engaged with your company by remarketing (Engage).

The core of Instagram marketing is always social media strategy. With the strategy we strongly concentrate on four areas: 1) we analyze your current situation, business field and competitors, 2) we define your buyer personas, 3) we create content and advertisement plans to each buyer persona and 4) we define specific metrics for each phase of purchase journey.

The strategy helps us to build your advertising around the purchase journey of your buyer personas, when the advertising will genuinely be customer-oriented rather than a sales speech which only concentrates on your product.

Only one strategy works on Instagram, Facebook, as well in LinkedIn. When you start with Instagram marketing, advertising will automatically appear in Facebook, as well as the other way around. Our task is to interpret the data and adjust the budget depending on the results.

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  1. Target advertising to the desired group
  2. Create a new interest and demand
  3. Generate leads
  4. Do measurable business
  5. Benefit from the most advanced artificial intelligence of marketing
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