The biggest advantages of Facebook marketing are:
- Facebook has over three million users in Finland.
- Facebook marketing can be targeted very precisely to the right people. This might be the biggest competitive advantage of Facebook compared to its competitors because any other platform cannot provide as accurate targeting as Facebook.
- The effectivity of Facebook marketing can be measured, and results can be reported.
- Facebook marketing is quickly evolving with the Facebook advertising platform and other results will also improve if you just keep up with the times.
In a way, Facebook marketing is a combination of TV and Google advertising. You can build your brand and reach big target groups, while still measuring the results extremely accurately. The most important thing is that Facebook marketing is well-planned and implemented to respond to the goals of your company.
You should pay attention to your target group in Facebook marketing, the customer’s buying process, and your goals. In addition, you should consider your budget as well as the level of your company’s awareness and market in general, because these factors affect the achieved result of Facebook marketing significantly.
The biggest challenge of Facebook marketing is not whether the target group will be reached, but what kind of message and offers work for the group. In other words, how the interests of target groups can be raised.
Here, Facebook strategy plays an important role, as that is the best and most common way to start Facebook marketing.
If you do not know what the best option for you is, you do not need to worry. Often there is more than one solution, because Facebook marketing is a process. In the process, different campaigns will be combined and tested, to distinguish which one brings the best results. We can very quickly evaluate what kind of solutions you need, and we implement these based on your business field.
Advertising that fits for your company
When we start to plan the activities of Facebook marketing, we make sure that it fits your company and represents your company as you desire. We discuss what your marketing goals are and we go through the results together. In this way, you learn to interpret the results and you get beneficial information on your other marketing channels as well, so you know what kind of marketing works best for your target groups.