Social media marketing
With social media marketing we direct ready-to-buy customers to your website from Facebook, Instagram, and LinkedIn. In addition to these channels, we use WhatsApp marketing to engage your customers.
With the help of social media we reach your potential target groups in Facebook, Instagram, and LinkedIn. Through testing we will find the right channel just for you.
We draw your customer’s interest in your product by building advertising messages that are based on the buyer personas. In this way, they appeal to the target group in the most effective way.
Over the past three years we have made over ten million euros deals to our customers through social media. Social media works because your customers are there, whether it is about ecommerce or industrial company’s marketing.
To target a different kind of audience, we can undertake engaging marketing to people who have bought from you before. We direct them to follow you in different channels, as well make another purchase. WhatsApp and Facebook customer groups are also an excellent tool to engage customers.
We have made over
profit for our customers in social media
You and almost all of your customers use social media. That is why your company should be visible there.
With well-targeted advertising we create new demand for your product or service around the clock, it does not matter whether your potential customer browses social media on the train, at the home on the couch, or while on the toilet. Your potential customers will be found through precise targeting of Facebook and artificial intelligence.
You will reach your customers before your competitors when we target your advertising to the first phases of customer purchase journey. At this point, the customer has not started their active research, but the problem will be recognised, for which your company has a solution. In this way, you can teach the customer how the problem can be solved with your product or service, which brings you a competitive advantage.
Social media marketing is suitable for e-commerce, as well as B2B and B2C companies. We have sold tractors, ERP systems, roof renovations, SaaS services, and e-commerce products with social media.
It is also remarkable that LinkedIn could be the best channel to sell B2B products, as Facebook and Instagram are often more effective considering numbers, because your customers spend more time on these channels.
If your customer has a problem which you can solve, we will reach that kind of customer before the customer has started their active research. When we earn the customer’s trust, it is possible that the person will skip the competition and purchase directly from you.
You have a lot of customers that would benefit from your service, but they do not know it exists. These kind of people can easily be reached through social media when we create you new demand in new target groups.
In the past three years, we have sold products for several million euros through social media. Social media works as a sales channel for both B2B and B2C businesses, both for tractors as well as ERP systems.
With social media marketing we support your customers to repurchase, join customer groups, and follow you in different channels. Engaged customers will also recommend your company to their acquaintances.
Suomen Digimarkkinointi generated leads for us on Facebook during the year of 2017, and these leads brought us 7-figure sales. Our Facebook marketing ROI was 3869%
Matti Perkkiö, Chief Marketing & Digital Officer, LämpöYkkönen Oy
Digital marketing directed potential customers from Facebook to our offer request page. The goal was to get the person leave us a request.
As a result, the whole tractor series was sold out in one month and we got more offer requests than from any other campaign during 2017.
Kimmo Kokkonen, Marketing manager, AGCO Suomi Oy
Our cooperation has progressed from campaigns to the implementation of the entire website of Point S Suomi, continuous content creation and determined campaigning. The results have been excellently realized at the level of our retail across Finland!
Marko Saarenpää, Country Manager, Point S Suomi
We do social media marketing with a similar model as a sales funnel, which is why it affects your company’s marketing from reaching the customer to engaging the customer. The model helps us to systematically direct the customer towards the purchase as well repurchase.
The core of our model is the social media strategy. With the strategy, we go through the current situation of the whole business industry and its competitive aspects, we audit your competitors’ marketing, and we create you buyer personas and content plan for creating the purchase journeys.
When we know the buyer personas, we can build social media marketing around them and their purchase processes. In this way, marketing will genuinely be customer-oriented rather than just being a sales speech which only focuses on your product.
In the reach phase, we direct visitor traffic to your website that respond your buyer personas. Our goal is to catch their interest in your product or service by talking about the problems, needs and hopes which the target group has experienced. In this way, we will get the attention of your target group, which is a requirement for effective social media marketing.
In the act phase, we turn the visitor traffic into leads. For that, we need content marketing because the purchase journeys must be based on the content, which then leads the visitors towards the desired actions, such as downloading a guide.
In the convert phase, we direct the leads to buy or contact you. We advertise reference stories to ready-to-sell leads, and we direct them to case studies and ask an offer, for example.
The effectivity of convert phase can be improved through conversion optimisation.
In the engage phase, we commit your customers with your company, because high customer satisfaction is the key factor of repurchase, recommendations, and real profitability. We have already influenced high customer satisfaction in the reach phase by targeting the right content to the right audience when your advertising is customer-oriented from the beginning.
Measurable marketing is based on analytics. That is why we define our own metrics for each phase of the purchase journey. We consider these metrics (KPI) regularly and we will do the necessary changes in advertising, targeting, and budgeting based on the data.