Category Archives: Google Analytics

Marketing measurements as a process – how to develop your marketing with continuous data

Measuring marketing is an essential part of digital marketing. This includes not only vanity metrics,

Marketing dashboard and its benefits

A marketing dashboard is a marketing tool that can be used to present all website

Data driven marketing – 5 most important steps

Data-driven marketing is a great term for a relatively simple thing: a company’s marketing is

New generation of Google Analytics is here: check the basics

On October 14, 2020, Google released new Google Analytics, which was built earlier in the

Attribution modeling: give conversion credit to the correct channels

You watch videos on YouTube and at the same time get an ad from brand

“Garbage in, garbage out” – How to improve your analytics data quality and avoid making wrong decisions

Digital marketing campaigns, their optimization and, at the end of the day, budget allocation rely